Common introduces Microsoft’s clothing line: Softwear

“A Billion People Can't Be Wrong.

This is Softwear by Microsoft. A clothing line that taps the nostalgia of when PCs were just starting to change our lives. With retro logos, classic photos, and geek-chic iconography, these pieces showcase the DOS days of the software company that now connects over a billion people.”

 

That’s what visitors to the new “Softwear by Microsoft” site see on the Story page. There are a total of 8 shirt designs so far; 4 designed by Common and 4 “Classic” designs. Definitely falling under the “retro style” look, these shirts might just sell. I’m quite excited for a few of them, including “The Misdemeanor,” “The DOS Tangle,” “The Albuquerque,” and “The Reminisce.” Here’s a video just recently posted with Common beginning his “spokesman” title.

 

Common introduces Softwear by Microsoft – High Quality

 

Softwear will be in stores December 15th.

 

- Albert